This is the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
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Israel News Controversial Ad Campaign Scrapped
Israeli Prime Minister Benjamin Netanyahu has decided to discontinue a controversial Immigration and Absorption Ministry campaign in the United States aimed at convincing expatriate Israelis to return. The campaign, which warns Israelis that if they continue to live in the United States, they or their children are likely to become assimilated, has raised the ire…
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Life Rachel Azaria on Israel’s Gender Segregation
Every area pertaining to religion and state has been defined in recent years as a battle between secular and Haredi Jews. That has been the accepted view in Israeli society: Ultra-Orthodox and secular are the two camps, and they fight. Shabbat, kashrut, the so-called hametz and pork laws: All the battles have been portrayed in…
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Life Defacing Women’s Images is Now Hitting Home
True confession time. Even as I have been writing here at The Sisterhood regularly about the struggles of women in places like Jerusalem and Beit Shemesh, with their issues of gender segregation and the disappearance of their images from public space, personally I have felt pretty far removed from the situation. The town where I…
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Music Israel’s Gender Wars: A Week of Changes
It was small, low-key and the participants numbered in the hundreds, not the thousands. But a crowd of Israeli women took to the streets to speak out — or, more accurately, sing out — against the continuing attacks by religious extremists on women’s right to be seen and heard freely in the public square. The…
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Life The Women of Jerusalem Find Their Heads
When Sandy Bar lost her head, many Jerusalem residents decided that enough was enough. The actress and model, who is featured in Israeli fashion company Honigman’s ads for its new winter line, was suddenly reduced to a hand holding a purse. The public could see Bar’s face, framed by her long dark hair and adorned…
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Books An Advertising Pioneer Who Predicted Israel’s Publicity Woes
Today, the name of pioneering advertising executive Albert Lasker is mostly associated with the Lasker Foundation, a non-profit organization that supports medical research. But as a forthcoming biography by Jeffrey Cruikshank and Arthur Schultz points out, Lasker himself was more likely to self-identify as a “propagandist” than as a philanthropist. “The Man Who Sold America:…
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The Schmooze Pink Hitler Posters Cause Outrage
I have long thought that Hitler could have used a makeover. Maybe I just prefer my historical dictators to be cleanly shaven. However, jeans company New Form’s new ad campaign, which portrays the Nazi leader in Barbie-pink military garb and an armband with a red heart in place of a swastika, somehow doesn’t quite inspire…
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Life On Lane Bryant, Victoria’s Secret — and ’Upholstered’ Women
Am I the only woman who hates those Victoria’s Secret “The Nakeds” commercials, which feature tanned, lithe young women with tiny bits of underwear covering their own tiny bits, as they writhe in apparent ecstasy? I doubt it. Now I’m joining the many American women who are angry that ABC and Fox have restricted this…
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