This is the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
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Opinion Israel Misses Point With Ad Campaign
The advertising campaign by Israel’s Ministry of Immigrant Absorption aimed at inspiring expatriate Israelis to return to Israel so offended American Jews that it eventually was canceled by Prime Minister Netanyahu himself. One of the ads suggested that a peril of Israelis coming to the United States and raising children here is the likely loss…
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Life ‘Women Should Be Seen and Heard’
Hundreds of people are expected tomorrow in downtown Jerusalem to listen to female singers, including Noa, in a demonstration being called “A Song for Equality: A Demonstration of Women Singing.” On display at the event, which is being organized by an Israeli group called Be Free Israel, will be a large banner of photos of…
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Israel News Controversial Ad Campaign Scrapped
Israeli Prime Minister Benjamin Netanyahu has decided to discontinue a controversial Immigration and Absorption Ministry campaign in the United States aimed at convincing expatriate Israelis to return. The campaign, which warns Israelis that if they continue to live in the United States, they or their children are likely to become assimilated, has raised the ire…
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Life Rachel Azaria on Israel’s Gender Segregation
Every area pertaining to religion and state has been defined in recent years as a battle between secular and Haredi Jews. That has been the accepted view in Israeli society: Ultra-Orthodox and secular are the two camps, and they fight. Shabbat, kashrut, the so-called hametz and pork laws: All the battles have been portrayed in…
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Life Defacing Women’s Images is Now Hitting Home
True confession time. Even as I have been writing here at The Sisterhood regularly about the struggles of women in places like Jerusalem and Beit Shemesh, with their issues of gender segregation and the disappearance of their images from public space, personally I have felt pretty far removed from the situation. The town where I…
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Music Israel’s Gender Wars: A Week of Changes
It was small, low-key and the participants numbered in the hundreds, not the thousands. But a crowd of Israeli women took to the streets to speak out — or, more accurately, sing out — against the continuing attacks by religious extremists on women’s right to be seen and heard freely in the public square. The…
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Life The Women of Jerusalem Find Their Heads
When Sandy Bar lost her head, many Jerusalem residents decided that enough was enough. The actress and model, who is featured in Israeli fashion company Honigman’s ads for its new winter line, was suddenly reduced to a hand holding a purse. The public could see Bar’s face, framed by her long dark hair and adorned…
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Books An Advertising Pioneer Who Predicted Israel’s Publicity Woes
Today, the name of pioneering advertising executive Albert Lasker is mostly associated with the Lasker Foundation, a non-profit organization that supports medical research. But as a forthcoming biography by Jeffrey Cruikshank and Arthur Schultz points out, Lasker himself was more likely to self-identify as a “propagandist” than as a philanthropist. “The Man Who Sold America:…
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