This is the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
The Latest
-
Life Defacing Women’s Images is Now Hitting Home
True confession time. Even as I have been writing here at The Sisterhood regularly about the struggles of women in places like Jerusalem and Beit Shemesh, with their issues of gender segregation and the disappearance of their images from public space, personally I have felt pretty far removed from the situation. The town where I…
-
Music Israel’s Gender Wars: A Week of Changes
It was small, low-key and the participants numbered in the hundreds, not the thousands. But a crowd of Israeli women took to the streets to speak out — or, more accurately, sing out — against the continuing attacks by religious extremists on women’s right to be seen and heard freely in the public square. The…
-
Life The Women of Jerusalem Find Their Heads
When Sandy Bar lost her head, many Jerusalem residents decided that enough was enough. The actress and model, who is featured in Israeli fashion company Honigman’s ads for its new winter line, was suddenly reduced to a hand holding a purse. The public could see Bar’s face, framed by her long dark hair and adorned…
-
Books An Advertising Pioneer Who Predicted Israel’s Publicity Woes
Today, the name of pioneering advertising executive Albert Lasker is mostly associated with the Lasker Foundation, a non-profit organization that supports medical research. But as a forthcoming biography by Jeffrey Cruikshank and Arthur Schultz points out, Lasker himself was more likely to self-identify as a “propagandist” than as a philanthropist. “The Man Who Sold America:…
-
The Schmooze Pink Hitler Posters Cause Outrage
I have long thought that Hitler could have used a makeover. Maybe I just prefer my historical dictators to be cleanly shaven. However, jeans company New Form’s new ad campaign, which portrays the Nazi leader in Barbie-pink military garb and an armband with a red heart in place of a swastika, somehow doesn’t quite inspire…
-
Life On Lane Bryant, Victoria’s Secret — and ’Upholstered’ Women
Am I the only woman who hates those Victoria’s Secret “The Nakeds” commercials, which feature tanned, lithe young women with tiny bits of underwear covering their own tiny bits, as they writhe in apparent ecstasy? I doubt it. Now I’m joining the many American women who are angry that ABC and Fox have restricted this…
-
The Schmooze The Western Wall’s Advertising Woes
Ever since 1967, Israel has grappled with the problem that its de-facto borders are out of sync with most of the international community’s view of where its territory starts and finishes. Normally, the ramifications are political. But now, it appears that they are also impairing the country’s tourism efforts. The Israeli Government Tourist Office just…
-
Culture Israel’s ‘Most Sexist’ Ads
Sex sells. This marketing approach has become so commonplace that it is not only used to sell cars, beer, and football, but also to sell seemingly innocuous items like yogurt, laundry detergent, toothpaste, potato chips and lawn mowers. It is even used to target female consumers, for products such as facial cleanser, diet soda, perfume,…
Explore
Most Popular
- 1
Opinion Gaza is starving. Where are the American Jewish leaders?
- 2
Opinion Is starvation in Gaza really Israel’s fault? The facts are clear
- 3
Film & TV How Jon Stewart evolved on Israel — at least on ‘The Daily Show’
- 4
Opinion A new humanitarian outrage is unfolding in the Middle East. It’s not in Gaza
In Case You Missed It
-
Opinion The horror in Gaza is a catastrophe for Jews — this Tisha B’av must be a reckoning
-
Fast Forward Australian police arrest suspect in December arson attack on Melbourne synagogue
-
Fast Forward Brown University strikes $50M deal with Trump administration over allegations of campus antisemitism
-
Culture How should you tell someone that a loved one died? Judaism offers an answer.
-
Shop the Forward Store
100% of profits support our journalism
