‘Lost’ In Plain Sight: An Israeli Plan To Rescue American Jews
One of the most spectacularly knuckle-headed advertising campaigns in modern Jewish history was unveiled in Israel September 2 by an international organization devoted to strengthening Diaspora Jews’ attachment to Israel. The organization, Masa (“Journey”), promotes long-term gap-year and junior-year study programs in Israel for Diaspora young adults. Its latest recruitment strategy involves a new Hebrew-language…