Ice Bucket Challenge Hasn’t Beaten ALS Yet — But Breakthroughs Tame Critics of ‘Slacktivism’
Two summers ago, thousands of people poured buckets of icy water on themselves and posted videos of it on social media in the name of a disease most had barely heard of — amyotrophic lateral sclerosis (ALS), somewhat better known as Lou Gehrig’s disease. Although ALS, a neurodegenerative disorder that leads to permanent paralysis of…