Streit’s Matzo The Streit family announced today that it will close the doors of its 90-year-old factory this spring, at the conclusion of the Passover baking season. The announcement was made by filmmaker Michael Levine, who had been working on a documentary about the company, Streit’s Matzo and the American Dream, for the past two…
Getty Images How about some drama with your matzo? “Real Housewives of New York City”s Jill Zarin has apparently signed a deal with Streit’s matzo, The New York Post’s Page Six reports. The kosher food company based in New York’s Lower East Side will pay Zarin a seven-figure sum for the endorsement deal. The 50-year-old…
Just in time for Passover, a mouth-watering, new documentary about America’s last family-owned matzo factory might be released — if it gets a little more help from its friends. Director Michael Levine and producer Michael Green recently completed the production of “Streit’s: Matzo and the American Dream” after they raised almost $65,000 through a Kickstarter…
The iconic Streit’s Matzo company is getting a documentary, and the film promises to look anything but flat. Streit’s, which opened its doors in 1925 on the Lower East Side of Manhattan is in its fifth generation, still using their original machinery to bake and pack matzo today. It’s the last family-operated matzo factory in…
This Weekend’s New York Times Magazine brings an interesting story about the seemingly bulletproof business model behind American matzo manufacturing. The problem is that it omits a key ingredient in the global matzo marketplace: Israel. Every year for one week, about 2% of the U.S. population is forced to buy matzo, says writer Adam Davidson….
Psst! That 5-pound bundle of Streit’s matzo you just bought for $8.99 probably cost the store about $14.99. Your friendly neighborhood supermarket manager was willing to take the $6 hit just to lure you in so you’ll stock up on Manischewitz gefilte fish and Gefen dish detergent. For years, supermarkets have treated Passover matzo as…
The recent news that the Streit’s matzo factory is looking to move from its longtime Lower East Side home has received plenty of media attention. After all, it has been a constant presence on the Lower East Side for… Well, it’s not at all clear, from reading press coverage, exactly how long it’s been there….
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