Last year, a single promo clip — a total of 19 seconds in length — provoked a controversy over the content of the show it had been created to promote. What followed was a yearlong saga of politics, professional restructuring and grassroots marketing, as the show — an Israeli sketch comedy show called “HaYehudim Ba’im”…
How long does it take for Israelis to form opinions about a TV show that hasn’t aired yet? The answer, in the case of “Hayehudim Ba’im” (“The Jews Are Coming”) – a new satire slated for fall air on Israel’s Channel 1 – is 19 seconds. Last weekend, Channel 1 premiered a 19-second promo that…
די ווילנער דאָקטוירים יעקבֿ וויגאָדסקי און צמח שאַבאַד זענען אויך געווען געזעלשאַפֿטלעכע טוער.
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