The Pitselech Are Reviving Yiddish
Image by COURTESY OF SIMON & SCHUSTER
Oy gevalt, Yiddish is dying. It’s listed in the Encyclopedia of The World’s Endangered Languages, which means that an entire generation is at risk of not knowing such phrases as nosh, shmear, pitsel and shayna maidel. Indeed, where would we be as a people without some good bagels and shmear? Unless bubbes, zaidies and alter kochers (grumpy old men) keep teaching us Yiddish words, they might be lost to the dreck (garbage) forever.
Leave it to Grammy Award-winning art director and graphic designer Janet Perr to help bring Yiddish back into vogue, first with the quirky book “Yiddish for Dogs,” and now with her new book, “Yiddish for Babies: A Language Primer for Your Little Pitsel.” The picture book teaches 29 Yiddish words with entertaining pictures of babies in various states of “Yiddish”: playing with a dreidel, letting out a geshrei (scream) and looking ongepotchket (gaudy) decked out with excessive amounts of jewelry.
The book’s aim is to help babies understand their parents when they start yelling things like, “Stop kvetching, dinner will be ready soon,” which the book reads next to a mother with a hot pot in her hand.
The book also teaches babies to look and act just like their bubbe in Boca. “Nu? Did you hear we’re having a playdate later?” one baby says to another on an outdated flamingo-colored rotary phone. “Yay,” the other baby responds, through a key-lime phone.
But the book is not just for babies. One of the last pages teaches parents the phrase yiddisher kop (smart person). So they can kvell: “Baby’s on her way to Harvard. She’s a real *yiddisher kop.”
I’m personally matching all gifts to the Forward, up to $36,000. Can I match your gift now?
Hello, fellow Forward reader! I’m Joel Brown, a Forward reader and supporter for more than 15 years, and currently the chair of the board of directors.
I’m an avid Forward reader because it ticks so many of my essential boxes: excellent journalism, Jewish focus and diverse viewpoints. In today’s political climate, what I most appreciate is the Forward’s independence — made possible by the generosity of its membership.
The Forward is committed to bringing you unbiased, nuanced Jewish news. From my position as board chair, I see an exciting future as we expand our position as the definitive independent voice of contemporary American Judaism.
— Joel Brown, Forward board chair
Support our mission to tell the Jewish story fully and fairly.
