Campaign Stokes Memory of Argentina Bombing

By JTA

Published July 10, 2012.
  • Print
  • Share Share

An annual campaign to remember the 1994 bombing of the AMIA Buenos Aires Jewish center calls on the public to “feed the memory.”

The campaign launched this week to commemorate the July 18, 1994 bombing that destroyed the AMIA building, killing 85 and injuring hundreds, calls on Food Factory chef Tomas Kalika to share his bread recipe, containing ingredients that help improve memory.

The recipe for the “bread of memory” and the names of the victims of the attack, appear on the campaign’s website at http://alimentemoslamemoria.org/.

“There are a lot of young people that weren’t born when the attack occurred. We want that on July 18 Argentine society, not only Jews, prepare and share this bread; We want to create this new Jewish and Argentine tradition,” Gabriel Scherman, director of communications at AMIA, told JTA.

AMIA plans to distribute the special bread recipe next week through radio, TV, newspapers, magazines and social media. Loaves of bread also will be distributed in Buenos Aires City on July 18.

“The challenge this year is to start thinking more about the future than the past, in order to build something positive for all of Argentine society. We work with different messages and historic events that all Argentine society must not forget,” said Javier Basevich, the founder and CEO of Basevich Crea agency, which helped with the campaign’s concept

Ogilvy Argentina agency also helped with the campaign’s creative side, and much of Argentine media offered to run the ads for free.

AMIA was the second terrorist attack to occur in Buenos Aires. On March 17, 1992 a car bomb destroyed the Israel’s embassy in Buenos Aires Israel that killed 29 and injured 242.

Iran is believed to be behind both bombings. No arrests have ever been made in the attacks,


The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.





Find us on Facebook!
  • How about a side of Hitler with your spaghetti?
  • Why "Be fruitful and multiply" isn't as simple as it seems:
  • William Schabas may be the least of Israel's problems.
  • You've heard of the #IceBucketChallenge, but Forward publisher Sam Norich has something better: a #SoupBucketChallenge (complete with matzo balls!) Jon Stewart, Sarah Silverman & David Remnick, you have 24 hours!
  • Did Hamas just take credit for kidnapping the three Israeli teens?
  • "We know what it means to be in the headlines. We know what it feels like when the world sits idly by and watches the news from the luxury of their living room couches. We know the pain of silence. We know the agony of inaction."
  • When YA romance becomes "Hasidsploitation":
  • "I am wrapping up the summer with a beach vacation with my non-Jewish in-laws. They’re good people and real leftists who try to live the values they preach. This was a quality I admired, until the latest war in Gaza. Now they are adamant that American Jews need to take more responsibility for the deaths in Gaza. They are educated people who understand the political complexity, but I don’t think they get the emotional complexity of being an American Jew who is capable of criticizing Israel but still feels a deep connection to it. How can I get this across to them?"
  • “'I made a new friend,' my son told his grandfather later that day. 'I don’t know her name, but she was very nice. We met on the bus.' Welcome to Israel."
  • A Jewish female sword swallower. It's as cool as it sounds (and looks)!
  • Why did David Menachem Gordon join the IDF? In his own words: "The Israel Defense Forces is an army that fights for her nation’s survival and the absence of its warriors equals destruction from numerous regional foes. America is not quite under the threat of total annihilation… Simply put, I felt I was needed more in Israel than in the United States."
  • Leonard Fein's most enduring legacy may be his rejection of dualism: the idea that Jews must choose between assertiveness and compassion, between tribalism and universalism. Steven M. Cohen remembers a great Jewish progressive:
  • BREAKING: Missing lone soldier David Menachem Gordon has been found dead in central Israel. The Ohio native was 21 years old.
  • “They think they can slap on an Amish hat and a long black robe, and they’ve created a Hasid." What do you think of Hollywood's portrayal of Hasidic Jews?
  • “I’ve been doing this since I was a teenager. I didn’t think I would have to do it when I was 90.” Hedy Epstein fled Nazi Germany in 1933 on a Kinderstransport.
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.