Posts Tagged: David Sax Results 10
It was the humble cupcake that set David Sax on a years-long quest to explore how food trends emerge, evolve, and explode — often at warp speed. “The cupcake was the food trend that kicked off the 21st century,” he told the Forward. “It was the first food trend to grow up on the internet, go viral, and go global.” The result of Sax’s delicious investigations hits bookstores today: “The Tastemakers: Why We’re Crazy for Cupcakes but Fed Up with Fondue” is the journalist’s first book since his 2010’ James Beard Award-winning “Save the Deli”.
There are a handful of New York City landmarks that most people recognize: Lady Liberty. The Chrysler Building. And Katz’s Delicatessen.
If ready-made and microwavable meals were the novelty foods of the ’90s, “back to basics” is the motto of the 2010s.