Sandberg: Facebook Disables Targeting Ads By Excluding Racial Groups

SAN FRANCISCO (Reuters) – Facebook said on Wednesday it was temporarily disabling the ability of advertisers on its social network to exclude racial groups from the intended audience of ads while it studies how the feature could be used to discriminate.
Facebook’s chief operating officer, Sheryl Sandberg, told African-American lawmakers in a letter that the company was determined to do better after a news report said Facebook had failed to block discriminatory ads.
ProPublica reported last week that, as part of an investigation, it had purchased discriminatory housing ads on Facebook and slipped them past the company’s review process, despite claims by Facebook months earlier that it was able to detect and block such ads.
“Until we can better ensure that our tools will not be used inappropriately, we are disabling the option that permits advertisers to exclude multicultural affinity segments from the audience for their ads,” Sandberg wrote in the letter to the Congressional Black Caucus, according to a copy posted online by ProPublica.
It is unlawful under U.S. law to publish certain types of ads if they indicate a preference based on race, religion, sex or certain classifications.
In September it turned off a tool, also reported by ProPublica, that had inadvertently let advertisers target based on people’s self-reported job, even if the job was “Jew hater.”
Sandberg said in the letter that advertisers who use Facebook’s targeting options to include certain races for ads about housing, employment or credit will have to certify to Facebook that they are complying with Facebook’s anti-discrimination policy and with applicable law.
Sandberg defended race- and culture-based marketing in general, saying it was a common and legitimate practice in the ad industry to try to reach specific communities.
The Forward is free to read, but it isn’t free to produce

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.
Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.
This is a great time to support independent Jewish journalism you rely on. Make a gift today!
— Rachel Fishman Feddersen, Publisher and CEO
Support our mission to tell the Jewish story fully and fairly.
Most Popular
- 1
Opinion The dangerous Nazi legend behind Trump’s ruthless grab for power
- 2
Culture Trump wants to honor Hannah Arendt in a ‘Garden of American Heroes.’ Is this a joke?
- 3
Opinion A Holocaust perpetrator was just celebrated on US soil. I think I know why no one objected.
- 4
Culture Did this Jewish literary titan have the right idea about Harry Potter and J.K. Rowling after all?
In Case You Missed It
-
Fast Forward Protesters clash in Crown Heights as Ben-Gvir visits Chabad headquarters
-
Yiddish ווידעאָ: היסטאָריקער שמואל קאַסאָוו דערציילט מעשׂיות פֿון זײַן משפּחה־געשיכטעVIDEO: Historian Samuel Kassow shares stories about his family history
דער ווידעאָ איז טשיקאַווע סײַ פֿאַרן אינהאַלט סײַ פֿאַר קאַסאָווס נאַטירלעכן ליטוויש־ייִדיש
-
Culture I have seen the future of America — in a pastrami sandwich in Queens
-
Culture Trump wants to honor Hannah Arendt in a ‘Garden of American Heroes.’ Is this a joke?
-
Shop the Forward Store
100% of profits support our journalism
Republish This Story
Please read before republishing
We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines.
You must comply with the following:
- Credit the Forward
- Retain our pixel
- Preserve our canonical link in Google search
- Add a noindex tag in Google search
See our full guidelines for more information, and this guide for detail about canonical URLs.
To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.