Bar Refaeli Slammed For Removing Muslim Face Covering In Ad
Bar Refaeli Image by Getty Images
(JTA) — Israeli supermodel Bar Refaeli appears in an advertisement taking off a niqab, or Muslim face covering, over a song with the line “It’s all about freedom, finally breaking the chains.”
The ad, titled “Freedom is Basic” and first published online Monday, was made for the Israeli clothing company Hoodies and promoted on the company’s official YouTube page.
By Tuesday, both Refaeli and the company had deleted the ad from their Instagram pages, BuzzFeed reported. At least two versions remained on YouTube as of Thursday. A longer version, without the Hebrew line, includes Ethiopian-Israeli model Tahounia Rubel, haredi Orthodox online personality Melech Zilbershlag, transgender actress Strav Strashko and an unidentified actress wearing a Muslim headscarf.
Rubel captioned an Instagram post with a print version of the ad “After this year — a legitimate question: ‘Is Iran here?’”
The ad opened up a fierce debate in the comment sections on Instagram and YouTube. Refaeli and Hoodies were criticized on social media and accused of promoting Islamophobia.
This has to be the most ignorant and racist ad I’ve ever seen and I can’t believe a whole company approved this.. I’m disgusted and at a loss of words. pic.twitter.com/oiY1XB27EH
— mariam (@fancydaisiesx) October 30, 2018
Ad depicts @BarRefaeli taking off a niqab followed by lyrics “finally freedom”. This is disgusting. Expecting companies like @Cosmopolitan & @giorgioarmani to drop her, unless y’all are cool with a brand ambassador spreading messages like this. pic.twitter.com/fkHpdojOAI
— Mαrωα ![?][1] (@MarwaBalkar) October 30, 2018
Hello, fellow Forward reader! I’m Joel Brown, a Forward reader and supporter for more than 15 years, and currently the chair of the board of directors.
I’m an avid Forward reader because it ticks so many of my essential boxes: excellent journalism, Jewish focus and diverse viewpoints. In today’s political climate, what I most appreciate is the Forward’s independence — made possible by the generosity of its membership.
The Forward is committed to bringing you unbiased, nuanced Jewish news. From my position as board chair, I see an exciting future as we expand our position as the definitive independent voice of contemporary American Judaism.
That’s why I’m paying it Forward, by matching $36,000 of reader gifts. It’s an investment in the Forward’s newsroom, to continue telling the American Jewish story with truth and independence.
— Joel Brown, Forward board chair
Support our mission to tell the Jewish story fully and fairly.
