The Israeli Embassy in Argentina is launching a public campaign about survivors of the 1992 attack there.

“Today I turn 20” will feature advertisements starting next week in the media, as well as on subways and in the streets.

The campaign is being produced by the ad agency BasevichCrea with photography by Hernan Churba. Both are donating their fees.

Forwarding the News

Thoughtful, balanced reporting from the Forward and around the web, bringing you updated news and analysis each day.

Terms(Required)

I agree to the Forward's Terms of Service and Privacy Policy

Email(Required)

“The idea of the campaign is to focus on life,” Javier Basevich, the agency’s owner, told JTA. “We show cases of people who could have died on this March 17th, but they still live and they remember this special day. We also remember.”

March 17 marks the 20th anniversary of the car bombing of the Buenos Aires embassy that killed 29 and injured 242. Iran is believed to be behind the bombing, but no one has been brought to justice in the case.

The main ceremony will be held on March 16 because the actual day of the anniversary falls on Shabbat. Israeli Deputy Foreign Minister Danny Ayalon will be in Buenos Aires to remember and ask for justice. Also, the Israeli ambassador at the time of the attack, Itzhak Shefi, will be at Arroyo and Suipacha streets, where the embassy was located.

On March 18, the Israeli Embassy in Argentina will sponsor a free “Concert of Life” at Palermo Park featuring 10 Argentinean pop and rock bands. Diego Melamed, a correspondent for JTA, will serve as the host.

The Forward is free to read, but it isn’t free to produce

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

This is a great time to support independent Jewish journalism you rely on. Make a gift today!

—  Rachel Fishman Feddersen, Publisher and CEO

Support our mission to tell the Jewish story fully and fairly.

$90 $180

$360

Other amount