Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
The Schmooze

A Visionary From Heel to Toe

Crossposted from Haaretz

For Yotam Raz-Friedman, 21, shoe design is intuitive. He began to acquire his skills at age 12 in Haifa. He would take apart his family’s shoes and put them back together again, and he diligently studied shoemakers at work.

Yotam Raz-Friedman and some of his shoes. Image by Tali Mayer

At 16, he had already customized sneakers for clients. Two years later, he created the label Nouveau Riche Dog with Maoz Dahan. The two used black or white pairs of sneakers made by Nike, Adidas and Reebok and colored them with special leather dyes, removed parts and sewed them back in new places, tore out tongues and linings and added panels and strips of Velcro.

“When I was 4-years-old, I saw the movie ‘Bambi’ with my mother, and I asked her how animals knew when they were supposed to reproduce or run from fire. She told me they inherited instincts. That’s how it is with me and shoes. It comes to me naturally,” he says.

Read more at Haaretz.com

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.