Crossposted from Haaretz
When one talks about young Israeli design, one thinks not only about innovation and improvisation but also about materials that are inexpensive and that find expression for the most part in small items of furniture that are popularly priced. Molekula, a new store that recently opened on Jaffa’s Yehuda Hayamit Street, is an exception. Spread out across 200 square meters it offers sofas, bookcases, armchairs, beds, lamps and other items whose prices climb as high as NIS 40,000.
That’s not the only thing that sets this store apart. While Israeli design usually tends to have daring colors, materials and overall aesthetics, at Molekula the items, at least at first glance, seem to be more conservative. Brown, gray, white, cream and beige abound. However, technologically-speaking, some of the items definitely display innovative design.