Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Join thousands of readers who support our workDONATE NOW
The Schmooze

A Concentration Camp Poster For Your Home, On Sale at Walmart

Walmart has always had a knack for building its reputation as a soul-crushing corporation.

Nevertheless, it is still shocking to find that they are selling a poster with an image of the gate of one of the Holocaust’s most notorious concentration camps — Dachau.

Screenshot via Heeb

The description reads “Gate with inscription Arbeit Macht Frei, Dachau Concentration Camp, Dachau” and mentions that the poster “would make a great addition to your home or office.” That’s right – because why wouldn’t you want to be constantly reminded of the Shoah every time you enter one of your favorite rooms?

Heeb reports that some concerned customers complained to Walmart customer service and got some unintentionally humorous responses. One heard back that they “have this product in stock because there are some customer[sic] who like to buy this type of item, but this doesn’t mean [Walmart] are supporting any ideology related to this item.”

Another heard back that customer service had “escalated this matter to [their] corporation so they can release the nazi related propaganda.” Release? Through a bit of inference one can realize that they mean that they would get rid of the posters, but on a touchy subject like this, they should probably rethink their word choice.

Why I became the Forward’s Editor-in-Chief

You are surely a friend of the Forward if you’re reading this. And so it’s with excitement and awe — of all that the Forward is, was, and will be — that I introduce myself to you as the Forward’s newest editor-in-chief.

And what a time to step into the leadership of this storied Jewish institution! For 129 years, the Forward has shaped and told the American Jewish story. I’m stepping in at an intense time for Jews the world over. We urgently need the Forward’s courageous, unflinching journalism — not only as a source of reliable information, but to provide inspiration, healing and hope.

Support our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines.
You must comply with the following:

  • Credit the Forward
  • Retain our pixel
  • Preserve our canonical link in Google search
  • Add a noindex tag in Google search

See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.