Ivanka Trump Image by Getty Images

This is the end for Ivanka…or, for the time being, her fashion brand’s website.

Her entrepreneurial spirit was doused earlier this summer, when the brand announced that they would discontinue in order for Ivanka to concentrate solely on her political work in Washington. Ivanka explained her reasoning behind this strategy, saying, “After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington…so making this decision now is the only fair outcome for my team and partners.”

Although this news was released in July, only now has the company officially shut down their site. Ivanka Trump’s namesake business posted a statement on the web page, thanking their loyal customers and collaborators. “It has been an honor to build this incredible community of women and we are very proud of the content and product we delivered,” the message reads. “Most importantly, we cultivated amazing partnerships and friendships during the life of the brand.”

Bye, Ivanka!

Tamar Skydell is an intern at The Forward. You can contact her at [email protected]

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