Israeli-American philanthropist Adam Milstein wants to influence the online conversation about Israel — so he started a meme contest.
Instead of Russian-style bots, Act.il — which has ties to the Israeli government — uses volunteers who can be directed into a social media swarm.
The Milstein Meme Competition, which will award $2,000 in prizes for the best pro-Israel memes, poses some vexing questions.
Sheldon Adelson’s secret summit in Las Vegas has been declared a rousing success, with up to $50 million pouring into the coffers of pro-Israel campus groups. So why do some Jewish groups see its aggressive approach as a recipe for failure?