Beer Company’s Bar Mitvah Photo Contest
Shoulder pads, big hair, embarrassing relatives and boys in badly fitted suits… ah, the photos of bar and bat mitzvahs past. Embrace the awkwardness and celebrate your inner 13-year-old self with Jewbelation Bar Mitzvah, the Shmaltz Brewing Company’s forthcoming seasonal anniversary ale. The company, known as the maker of He’brew — The Chosen Beer, is celebrating its 13th anniversary with a photo contest and a new brew of 13 malts, 13 hops and a whopping 13% alcohol content (almost enough to make you forget how badly your voice cracked on the bimah).
Shmaltz is accepting submissions of bar and bat mitzvah photos — flattering and not-so-flattering alike — from coast to coast, and will feature the winning pictures in such categories as “best hair,” “most awkward moment,” “youngest looking adult,” “best braces” and “best dance move” on its Web site. A few of the top photos will even appear on the beer label itself. Jewbelation Bar Mitzvah will make its debut at the Great American Beer Festival in Denver this September. The deadline for the label contest is July 4.
As Shmaltz says, “We look forward to laughing with you, not at you….” L’chaim.
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.
In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.
At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.
Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we still need 300 people to step up and make a gift to sustain our trustworthy, independent journalism.
Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly.
— Rachel Fishman Feddersen, Publisher and CEO
Join our mission to tell the Jewish story fully and fairly.
Only 300 more gifts needed by April 30