American Apparel to Woody: We’re Sorry (and We’re Parodists)
American Apparel is apologizing to Woody Allen after he filed a $10 million lawsuit against the trendy T-shirt monger for its unauthorized use of an image of him dressed in Hasidic garb on a pair of billboards.
“We deeply admire Woody Allen as a filmmaker and an inspiring social and political satirist,” the company said in a press release. “We sincerely regret offending him in any way.”
But, given that words are cheap and lawsuits are expensive, American Apparel also tried to cover its tuchus from legal standpoint, claiming that the billboards featuring the image of Allen (filched from his film “Annie Hall”) were not, in fact, intended to sell underwear, but were rather “meant strictly as a social parody.”
The question, of course, is what aspect of society, exactly, were the underwear-purveying parodists parodying?
Could it be, given that an American Apparel rep had originally told the Forward, “Woody Allen is our spiritual leader,” the billboards were an ever-so-ironic commentary on the company’s own social and spiritual shortcomings? But that would be more satire than parody.
It’s our birthday and we’re still celebrating!
We hope you appreciated this article. Before you go, we’d like to ask you to please support the Forward’s independent Jewish news.
This week we celebrate 129 years of the Forward. We’re proud of our origins as a Yiddish print publication serving Jewish immigrants. And we’re just as proud of what we’ve become today: A trusted source of Jewish news and opinion, available digitally to anyone in the world without paywalls or subscriptions.
We’ve helped five generations of American Jews make sense of the news and the world around them — and we aren’t slowing down any time soon.
As a nonprofit newsroom, reader donations make it possible for us to do this work. Support independent, agenda-free Jewish journalism and our board will match your gift in honor of our birthday!
Support our mission to tell the Jewish story fully and fairly.
