Skip To Content
Get Our Newsletter
JEWISH. INDEPENDENT. NONPROFIT.

Support the Forward

Funded by readers like you DonateSubscribe
Israel News

The Oprah Effect Strikes Again

The so-called Oprah Effect has worked its magic on a beauty company based in Tel Aviv.

Golden Touch: Oprah Winfrey Image by getty images

Stock prices jumped more than 63% for the Israeli company UltraShape after the publication of a favorable article on Oprah.com, according to the Israeli business newspaper Calcalist. Stock in UltraShape gained 26 million shekels (roughly $7 million) in value following the April 19 article, which listed the company’s “body contouring” technology among potential beauty breakthroughs of the coming decade. “It sounds too good to be true, but it may soon be a reality,” said the article, which also appears in the May edition of O, The Oprah Magazine.

The positive attention on Oprah’s website gave a quick and forceful boost to UltraShape, whose “aesthetic medicine” procedure is available in 57 countries, according to the firm’s Web site. The company uses ultrasound technology to “selectively break down fat cells” and create slimmer, more attractive bodies, and is touted in the Oprah.com article as a “relatively painless” alternative to liposuction. The article includes a “big caveat,” however, noting that the technique is designed to eliminate “localized fat” rather than “large volumes,” and adding that UltraShape has not yet been approved for use in the United States.

Though its long-term fortunes remain to be seen, UltraShape would be far from the first company to benefit from a plug by Oprah Winfrey. In addition to her televised book club, which made automatic best-sellers of numerous selections, a mention by the talk show host has dramatically lifted the sales of products ranging from soaps to Spanx to a certain brand of high-end cakes.

Engage

  • SHARE YOUR FEEDBACK

  • UPCOMING EVENT

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free under an Attribution-Non Commercial-No Derivatives Creative Commons license as long as you follow our republishing guidelines, which require that you credit Foward and retain our pixel. See our full guidelines for more information.

To republish, copy the HTML, which includes our tracking pixel, all paragraph styles and hyperlinks, the author byline, and credit to Foward. Have questions? Please email us at help@forward.com.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.