Skip To Content
Get Our Newsletter

Support the Forward

Funded by readers like you DonateSubscribe

23andMe’s World Cup Campaign Leaves Ashkenazi Jews A Bit Nowhere

In the wake of the United States’ failure to qualify for the World Cup, which will be held in Russia, 23andMe has announced a new partnership with FOX Sports that will try to get fans pumped up by encouraging them to root for the country of their ancestors.

It sure is nice to feel genetic license to root for World Cup behemoths like Brazil, Spain and France. But where does this leave the Jews?

First of all, if you’re Sephardic, you’re in luck. Because Sephardic Jews have historically been genetically very intermixed into their local populations, there are few reliable genetic markers to distinguish a Sephardic Jew from Morocco from a non-Jewish Moroccan, for example.

That leaves the door open to have a more accurate idea of which country your family comes from. If your Jewish ancestry goes back to Morocco, Egypt or Iran, congratulations — each of those countries’ national teams will be in this year’s World Cup.

Ashkenazi Jews get a rawer deal. If you have Ashkenazi ancestry, 23andMe doesn’t specify which country your ancestors came from in its genetic reports. It simply refers to you as Eastern European and Ashkenazi Jewish. This is because, while Ashkenazi Jews carry well-established genetic markers of their ancestry, the Ashkenazi community in Eastern Europe was very closely related.

It would be extremely difficult to tell a Jew with, say, Polish ancestry from a Jew with Russian ancestry. By the way, both the Polish and Russian teams qualified for the World Cup. The same is true for slightly more far-flung Ashkenazi Jews — say a Lithuanian and a Romanian. Neither of those countries made it to soccer’s big dance.

This week, 23andMe unveiled an ad for the new partnership, titled “Root For Your Roots.” “Can you feel it?” the ad says. “You’re connected to the World Cup. It’s in your DNA.”

Andy Kill, a spokesman for 23andMe, wrote in an email that “It’s most likely those of Ashkenazi Jewish descent will receive ties to Poland or Russia based on our ancestry composition report.” He added that Ashkenazi Jews could get additional suggestions based on their “ancient” genetic origins. Israel didn’t make the cut for this year’s World Cup.

But would Jews even want to root for the Russian national team, or the Polish national team?

Anti-Semitism has always been a problem in Poland, but it seems to be reaching a fever pitch in recent years. In February, Poland’s president signed a law making it illegal to say that the Polish people or its government were complicit in the Holocaust — a well-established historical fact. An Auschwitz tour guide’s home was recently defaced with a yellow star and the words “Poland for the Poles.”

Russia has its fair share of anti-Semitism as well. In the wake of a fire in a movie theater in Siberia that killed 64 peoplein March, Russian conspiracy theorists quickly blamed the Jews. Earlier in March, Vladimir Putin suggested that Jews may have been behind the hacking of U.S. elections.

When 23andMe encourages Americans to support the country their DNA comes from, they may not realize that not all Americans have a rosy view of that particular country.

Plenty of American Jews are big soccer fans, and may choose to support any number of teams. If you want to root for Germany, you’ll have to reign yourself to the neo-Nazis in the fan base. Some English soccer fans also seem to have a thing for anti-Semitic chants. (It’s mostly about a rivalry with a club that has many Jewish supporters.) Oh, and some Italian soccer fans really hate Anne Frank.

Contact Ari Feldman at or on Twitter @aefeldman




    NY-12 Candidate Forum


    Aug 10, 2022

    7 pm ET · 

    Will the last Jew left in New York’s congressional delegation be reelected? Will New York’s senior congresswoman receive another term? Or will one of the newcomers upend Manhattan politics?

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free under an Attribution-Non Commercial-No Derivatives Creative Commons license as long as you follow our republishing guidelines, which require that you credit Foward and retain our pixel. See our full guidelines for more information.

To republish, copy the HTML, which includes our tracking pixel, all paragraph styles and hyperlinks, the author byline, and credit to Foward. Have questions? Please email us at

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.