In Israel, Cubism of a Different Sort

Graphic by Angelie Zaslavsky
Crossposted from Haaretz
New cottage neighborhoods in west Rishon Letzion symbolize the suburbanization of Israel. The process can be found in stretches between Hadera and Ashdod, where middle-class residents chase their dream of a high quality of life near cities. The most visible traits of this phenomenon are conformism and uniformity: the same furnishings, the same anonymous grass lawns. The mix of middle-class comforts, strong public institutions and shopping centers is supposed to guarantee a high standard of living. This part of the country is based on a rigid geographic principle: Each site must be identical.
In this context, Rishon Letzion’s Villa Nobel neighborhood, designed by architect Ilan Pivko with 72 houses, offers a critique of Israeli suburbanization and the typical “build-your-own-house” neighborhood. The new neighborhood offers white, boxy Bauhaus dwellings instead of tiled roofs. The neighborhood’s design implicitly criticizes the mess that characterizes private-home architecture in Israel.
Hello, fellow Forward reader! I’m Joel Brown, a Forward reader and supporter for more than 15 years, and currently the chair of the board of directors.
I’m an avid Forward reader because it ticks so many of my essential boxes: excellent journalism, Jewish focus and diverse viewpoints. In today’s political climate, what I most appreciate is the Forward’s independence — made possible by the generosity of its membership.
The Forward is committed to bringing you unbiased, nuanced Jewish news. From my position as board chair, I see an exciting future as we expand our position as the definitive independent voice of contemporary American Judaism.
— Joel Brown, Forward board chair
