H&M Gets Tallit-Chic

Image by H&M
We wouldn’t recommend wearing this to synagogue if you want to stand out.
Recently we were taken aback when we saw this poncho in the window of retailer H&M (could it stand for Haim & Moshe?).
Now we’re left wondering if this will set off a new Tallit-chic trend. Will H&M start carrying kippot next?
Anything’s possible. Remember Jean-Paul Gaultier’s 1993 hasidic runway shows?