Selena Gomez And Coach Are Collaborating On A Fall Collection And Insta Stans Are Here For It
Image by Jamie McCarthy/Getty Images and Dimitrios Kambouris/Getty Images
Coach, a 75-year-old leather goods company founded by Jewish couple Miles and Lilian Cahn, has been trying to re-brand of late. First, they recruited it-designer Stuart Vevers, a Brit who cut his teeth working for Calvin Klein and Louis Vuitton. Then, Vevers found a muse in pop-princess Selena Gomez, who remains the reigning queen of Instagram (with 134 million followers). Gomez is now the face of Coach, starring in Coach’s commercials and ad campaigns, like the most recent one shot by famed fashion photographer Steven Meisel, which features the singer lounging on the ledge of a window framing a rose-gold hued Manhattan skyline at sunset.
She recently collaborated with Vevers on a micro-capsule bag collection, which, considering how inoffensive and mainstream Gomez is, fit her aesthetic perfectly — clean and structured lines, monochromatic neutral colors (the outlier was a bold red), and a cloying “story patch” sewn inside with the message, “To be you is to be strong.”
And now, this love affair has gone next level. Gomez will be designing a clothing collection for the brand this fall. Considering how borderline saccharine her bag collection for the brand was, it’s likely that her clothes will be much of the same. Think silky, lacy slip dresses, oversize bombers, and crop hoodies in creamy, neutral hues; in other words, the uniform of the “Instagram generation,” the kind of clothes that appeal to Kylie Klones and street style warriors, aka the people who will inject their lips and take upwards of 100 photos to achieve an “Instagram-worthy” shot.
It is therefore with extreme confidence that I bestow the following prediction — when the collection “drops,” it will sell out, and quickly.
Michelle Honig is the style writer at the Forward. Contact her at [email protected]. Find her on Instagram and Twitter.
This is a moment of great uncertainty. Here’s what you can do about it.
We hope you appreciated this article. Before you go, we’d like to ask you to please support the Forward’s independent Jewish news this Passover. All donations are being matched by the Forward Board - up to $100,000.
This is a moment of great uncertainty for the news media, for the Jewish people, and for our sacred democracy. It is a time of confusion and declining trust in public institutions. An era in which we need humans to report facts, conduct investigations that hold power to account, tell stories that matter and share honest discourse on all that divides us.
With no paywall or subscriptions, the Forward is entirely supported by readers like you. Every dollar you give this Passover is invested in the future of the Forward — and telling the American Jewish story fully and fairly.
The Forward doesn’t rely on funding from institutions like governments or your local Jewish federation. There are thousands of readers like you who give us $18 or $36 or $100 each month or year.
Support our mission to tell the Jewish story fully and fairly.
