Toymaker Neal Hoffman has four words for Jewish parents facing the “December Dilemma” of Christmas envy: Mensch on a Bench.
Want to kill your case of Christmas envy? The Elf on a Shelf has some serious Jewish competition. His name is Moshe and we are told he puts the ‘funukka in Hanukkah.’
Neal Hoffman came up with the concept of Mensch on a Bench after his son asked for an Elf on a Shelf. Can he take the feel-good holiday gift mainstream?