'Hitler' Sign Pulled From Indian Store

Men's Clothing Shop Had Swastika on Logo

By JTA

Published October 31, 2012.
  • Print
  • Share Share

Municipal authorities in the Indian state of Gujarat removed the sign for a men’s’ clothing store named Hitler.

The sign - on which the letter “i” was dotted with a swastika - was removed Tuesday after hundreds of complaints from both within and outside of the Jewish community.

“The store owners had voluntarily agreed to remove the controversial billboard. But when they failed to do so, we removed it,” Ahmedabad Municipal Corporation Commissioner Guruprasad Mohapatra told the Press Trust of India. “It is a sensitive issue. We had received hundreds of e-mails demanding removal of the board,” he said.

The shop owners had no prior notice that the sign was to be dismantled, according to reports. They reportedly filed a complaint with police over the action.

Shop owner Rajesh Shah told The Indian Express in September that he and his business partner Manish Chandani decided to change the name because they were “getting political pressure” to do so. They later backtracked, saying they would only remove the sign if the Jewish community gave them enough money to erect a new sign and advertise the name change.

The store in the city of Ahmedabad, which opened in August, is named for one of the proprietor’s grandfathers, whose nickname was Hitler. He reportedly was called Hitler “because of his strict nature,” according to The Times of India.

Shah said he did not know about Hitler’s history, except that he was a strict man, until he started researching it on the Internet, though Jewish community members said they believe the owners are not as ignorant of the history of Hitler as they say.


The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.





Find us on Facebook!
  • Half of this Hillel's members believe Jesus was the Messiah.
  • Vinyl isn't just for hipsters and hippies. Israeli photographer Eilan Paz documents the most astonishing record collections from around the world:http://jd.fo/g3IyM
  • Could Spider-Man be Jewish? Andrew Garfield thinks so.
  • Most tasteless video ever? A new video shows Jesus Christ dying at Auschwitz.
  • "It’s the smell that hits me first — musty, almost sweet, emanating from the green felt that cradles each piece of silver cutlery in its own place." Only one week left to submit! Tell us the story of your family's Jewish heirloom.
  • Mazel tov to Chelsea Clinton and Marc Mezvinsky!
  • If it's true, it's pretty terrifying news.
  • “My mom went to cook at the White House and all I got was this tiny piece of leftover raspberry ganache."
  • Planning on catching "Fading Gigolo" this weekend? Read our review.
  • A new initiative will spend $300 million a year towards strengthening Israel's relationship with the Diaspora. http://jd.fo/q3Iaj Is this money spent wisely?
  • Lusia Horowitz left pre-state Israel to fight fascism in Spain — and wound up being captured by the Nazis and sent to die at Auschwitz. Share her remarkable story — told in her letters.
  • Vered Guttman doesn't usually get nervous about cooking for 20 people, even for Passover. But last night was a bit different. She was cooking for the Obamas at the White House Seder.
  • A grumpy Jewish grandfather is wary of his granddaughter's celebrating Easter with the in-laws. But the Seesaw says it might just make her appreciate Judaism more. What do you think?
  • “Twist and Shout.” “Under the Boardwalk.” “Brown-Eyed Girl.” What do these great songs have in common? A forgotten Jewish songwriter. We tracked him down.
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.