Scarlett Johansson Defends SodaStream After Criticism Over Occupation
Scarlett Johansson has defended her decision to represent SodaStream, an Israeli company that operates in the occupied West Bank.
The Hollywood starlet, who will appear in a Super Bowl ad for the controversial home beverage company, released a statement to the Huffington Post after coming under fire for speaking on behalf of the company.
“While I never intended on being the face of any social or political movement, distinction, separation or stance as part of my affiliation with SodaStream, given the amount of noise surrounding that decision, I’d like to clear the air,” Johansson stated.
“I remain a supporter of economic cooperation and social interaction between a democratic Israel and Palestine,” the actress said. “SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights. That is what is happening in their Ma’ale Adumim factory every working day.”
The actress did not address claims that the settlement in which SodaStream’s factory is located forms part of a strategic bloc of settlements that — if completed — would make a contiguous Palestinian state impossible. Nor did she address the charge that SodaStream was guilty of worker exploitation until an Israeli workers’ rights organization got involved, or that the company had fraudulently used a “Made in Israel” label on its products.
Johansson went on to make specific mention of her position as a global ambassador for Oxfam, following that organization’s decision to distance itself from the actress. In a statement on its website, Oxfam said it “believes that businesses that operate in settlements further the ongoing poverty and denial of rights of the Palestinian communities that we work to support. Oxfam is opposed to all trade from Israeli settlements, which are illegal under international law.”
“As part of my efforts as an Ambassador for Oxfam, I have witnessed first-hand that progress is made when communities join together and work alongside one another and feel proud of the outcome of that work in the quality of their product and work environment, in the pay they bring home to their families and in the benefits they equally receive,” Johansson stated. “I stand behind the SodaStream product and am proud of the work that I have accomplished at Oxfam as an Ambassador for over 8 years.”
So far, Oxfam has not asked Johansson to cut her ties with SodaStream.
The actress said she trusts consumers will make their own informed decisions and do what is right for them.
“I am happy that light is being shed on this issue in hopes that a greater number of voices will contribute to the conversation of a peaceful two state solution in the near future,” she concluded.
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.
In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.
At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.
Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we need 500 people to step up and make a gift to sustain our trustworthy, independent journalism.
Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly.
— Rachel Fishman Feddersen, Publisher and CEO
Join our mission to tell the Jewish story fully and fairly.
Our Goal: 500 gifts during our Passover Pledge Drive!