Skip To Content
Get Our Newsletter
JEWISH. INDEPENDENT. NONPROFIT.

Support the Forward

Funded by readers like you DonateSubscribe
Culture

Yid Vid: Pinsky, a Piano, and a Cheesy Plea

Some of you may know Robert Pinsky as one of the most successful Poet Laureates of the United States; some of you may know him as a ceaseless champion of poets and poetry (not least as the poetry editor at Slate); some of you may know him as a considerable poet in his own right. But few of you know him as a Casio keyboard crooner.

Sit through this JBooks.com fundraising set-up. It’s worth the 70-second wait to see Pinsky’s musical Spiel:

The editor of JBooks.com, Ken Gordon, said the plea is meant to bring a little levity — not to mention some star power — to the “intrinsically unpleasant” nature of the fundraising appeal. Gordon told the Forward:

No one wants to do The Big Ask — and few people (fewer all the time) want pitches hurled their way. You have to mock it a little. To admit your discomfort. … We went with video because it’s so immediate and easy to distribute. And we decided to go in a musical direction because, well, how often do you get to see a former Poet Laureate play a Casio and improvise some lines about a Jewish-books Web site?

Engage

  • SHARE YOUR FEEDBACK

  • UPCOMING EVENT

    NY-12 Candidate Forum

    THE TEMPLE EMANU-EL STREICKER CENTER and Virtual

    Aug 10, 2022

    7 pm ET · 

    Will the last Jew left in New York’s congressional delegation be reelected? Will New York’s senior congresswoman receive another term? Or will one of the newcomers upend Manhattan politics?

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free under an Attribution-Non Commercial-No Derivatives Creative Commons license as long as you follow our republishing guidelines, which require that you credit Foward and retain our pixel. See our full guidelines for more information.

To republish, copy the HTML, which includes our tracking pixel, all paragraph styles and hyperlinks, the author byline, and credit to Foward. Have questions? Please email us at help@forward.com.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.