War in Ukraine puts a crunch on matzah prices
Factories in Ukraine account for about 15-20% of the market share in the U.S. for shmura matzah. (Courtesy of Meyer Stambler)
(JTA) – On Feb. 24, two shipping containers laden with 20,000 pounds of shmura matzah were slated to head out of port in Odessa, Ukraine, on their way to Orthodox Jews in the United States.
Two hours before they were to be loaded onto a ship, Russia invaded.
The shipment was the last of 200,000 pounds of unleavened bread that Ukrainian matzah bakeries shipped to the U.S. this year, in addition to what they ship to Europe and Israel.
Now, technically outside of Ukraine’s customs zone, it could neither be returned to the country nor travel on to the U.S.
Rabbi Meyer Stambler, head of the Chabad-affiliated Federation of Jewish Communities of Ukraine, estimates that his factories in Ukraine account for about 15-20% of the market share in the U.S. for shmura matzah, the carefully “guarded” variety preferred by devout Jews during the seder.
Shmura matzah is handmade in small batches with a higher level of supervision than most other types of matzah. That already makes it significantly more expensive than the factory stuff. A single pound box of shmura matzah could go from anywhere between $20 and $60, the Forward reported in 2018. In contrast, Instacart offers at least three different brands of regular matzoh that come in under $10 for a 5-lb. box.
“I think the U.S. market will feel it,” Stambler told JTA. “I think we are probably going to have a deficit of shmura matzah this year.”
An already over-extended shipping industry after two years of pandemic hasn’t helped the situation either.
Still the rising prices are a testament to Ukraine’s continued role in supporting Jewish life not just in Eastern Europe but around the world.
Barely over a month ago, he would have said business was booming, Stambler explained.
“This year, we even opened a new matzah bakery, another branch, in Uman,” he said.
Beginning baking around Hanukkah time, the Ukrainian factories supply shmura matzah to Jewish communities in the entire former Soviet world in addition to their customers in the U.S. Israel and Western Europe. They are sold in the U.S. under the brand names Tiferes and Redemption, among others.
In Dnipro, the city where Stambler and his main matzah factory are based, long forgotten are periods of pogroms in the 19th century, which sent Eastern European Jews fleeing to the U.S. The Holocaust and even Soviet repression also seemed to be distant memories.
Today, Dnipro – known until 2016 as Dnepropretrovsk – is the most Jewish city in Ukraine, boasting the massive Menorah Center, a seven-branched building designed to look like the sacred candelabra and filled with kosher restaurants, wedding halls, ritual baths and other amenities for a Jewish community.
Though he has an Israeli and American passport which would allow him to leave, Stambler has stayed behind to support the community, even after getting his family to safety.
“It’s very important to know that we’re staying here because we’re a part of the community, a part of the city.” Stambler said. “Just like President Zelensky said, each person has to fight on his own front. Our front is spreading Yiddishkeit.”
As Russian missiles struck the outskirts of Dnipro last Friday, dozens still gathered for Shabbat, including many refugees who had come from harder hit regions.
“We’re helping people from the whole Ukraine,” Stambler said. “From Kharkiv, from Zaporizhia, from Mariupol. We had 70 families who came out of Mariupol.”
Matzah production is still going on in town as well, though Stambler said about two thirds of the factory’s staff had fled. Now they are making matzah just for Ukraine.
“We’re going to make a very big campaign to bring the seder to every Jewish home,” Stambler said.
Stambler has plans for the 20,000 pounds in port as well,
“The only way I can bring it back to Ukraine is if it’s for the needs of the army,” Stambler explained.
Ukrainian men between 18-60 are forbidden from leaving the country in case they are needed for the war effort. Many Jews have already joined volunteer self defense units which are organizing across the country.
If the war stretches till Passover, Stambler said, there will be many Jewish mouths looking for matzah in the Ukrainian Army.
Most of it will stay in Ukraine, he said, but a last truck is still scheduled to bring some of the surplus out to the U.K. It will be the last international shipment of Ukrainian Matzo this year.
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