A mainstay of the collegiate world, Insomnia Cookies is a chain of United States bakeries that specializes in delivering warm cookies until 3 am. The chain is the brainchild of a Seth Berkowitz, who was a University of Pennsylvania student at the time, who began baking and delivering cookies to students on campus late at night, leading to the creation of a successful array of bakeries with over 100 locations. Most Insomnia Cookies are located near university campuses where students up late can satisfy their nighttime sugar cravings.
Now Insomnia Cookies has unveiled its first kosher certified restaurant. As Yeahthatskosher.com revealed, the Upper West Side location of the bakery, conveniently located next to Saba’s Pizza, is now under the supervision of National Kosher, and Rabbi Aaron Mehlman.
How and when did this happen? In 2014, Insomnia Cookies tweeted that it was considering the move.
@kmcowdin Our cookies are not kosher, but it’s under consideration for our UWS store. Sorry :/— Insomnia Cookies (@insomniacookies) January 29, 2014
The saga continued when on April 9, 2018 the keepers of the Insomnia Cookies’ social media accounts took to a different platform to reveal the climax to this tale of Jewish cookie fantasies.
Shira Feder is a writer for the Forward. You can reach her at firstname.lastname@example.org