Booze For Your Health
By Dan Friedman July 31, 2009
Working at the Forward Confederated News Empire I get a lot of press releases. Most are tedious beyond belief, some are worth following up and the remaining few are fascinating for the same reason that ornithopters are fascinating: They’re patently great ideas that are totally doomed.
This one that I just received fits fairly and squarely into the last category.
I wanted to introduce you to Lotus Vodka—the first vodka chock full of your daily dose of Vitamins! Lotus Vodka has some great holiday cocktails so please let me know if you are working on any upcoming holiday entertaining stories.
… Think the Vitamin Water of Vodka.
So, in honor of the imminent Shabbas, I wanted to suggest to the folks at Manischewitz and Palwin that they research a Manischewitz Mega or a Palwin Plus, including your daily Vitamin C and weekly fiber. What better way to usher in the Sabbath bride?
(This journalist has not received any goods or services from any of abovementioned companies, but has taken his vitamins and, let’s just say, doesn’t need any more fiber this week).
Why I became the Forward’s editor-in-chief
You are surely a friend of the Forward if you’re reading this. And so it’s with excitement and awe — of all that the Forward is, was, and will be — that I introduce myself to you as the Forward’s newest editor-in-chief.
And what a time to step into the leadership of this storied Jewish institution! For 129 years, the Forward has shaped and told the American Jewish story. I’m stepping in at an intense time for Jews the world over. We urgently need the Forward’s courageous, unflinching journalism — not only as a source of reliable information, but to provide inspiration, healing and hope.
— Alyssa Katz, editor-in-chief
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