Bernard Madoff, the Condiment

Graphic by Angelie Zaslavsky
He’s been bad for the Jews and catastrophic for American capitalism, but perhaps Bernard Madoff might make a good condiment. The world’s most loathed alleged Ponzi schemer — reportedly responsible for losing $50 billion of investors’ money — has inspired a hot sauce in his very own name and image.
Bernie in Hell, a five-ounce bottle of Habanero-style hot sauce, can now be ordered online for $10 a container, and arrives labeled with the face of the con artist – adorned with flames and horns – and instructions urging consumers to “shakedown before using.”
New York City artist Alex Gardega writes on his Web site that he was inspired to create the product after watching a television report about a 75-year-old who lost his entire retirement savings in Madoff’s alleged fraud. At texasketchup, visitors can write in with their own tales of woe at the financier’s hands or purchase a bottle or more of hot sauce.
Filled with Habanero Hell! hot sauce, Bernie in Hell bottles challenge consumers with a question Madoff himself might currently be pondering: “You can take the money, but can you take the heat!?!”
A purchase of five bottles gets the buyer a sixth bottle free — an even better rate of return than the percentages promised by Madoff before his arrest.
Why I became the Forward’s editor-in-chief
You are surely a friend of the Forward if you’re reading this. And so it’s with excitement and awe — of all that the Forward is, was, and will be — that I introduce myself to you as the Forward’s newest editor-in-chief.
And what a time to step into the leadership of this storied Jewish institution! For 129 years, the Forward has shaped and told the American Jewish story. I’m stepping in at an intense time for Jews the world over. We urgently need the Forward’s courageous, unflinching journalism — not only as a source of reliable information, but to provide inspiration, healing and hope.
— Alyssa Katz, editor-in-chief
