'Jaffa Road Botox Party'
Crossposted from Haaretz
The writing was on the wall regarding the urban renewal projects on Jaffa Road in Jerusalem and the old central bus station in Tel Aviv. Urban renewal has become just another word for gentrification, higher prices, uprooting working-class residents and small businesses, widening the gap between rich and poor — all in exchange for improving the quality of life and the public landscape of the affluent.
No one has yet come up with the formula for renewal that will benefit all those who have rights to the city, while balancing improvement with fairness. But this needs to be the top priority for all those involved today in renewal, whether from a government or municipal standpoint, or from a practical or theoretical standpoint.
“The Jaffa Road Botox Party” was the name (unforgiveable, indeed) of the Bezalel Academy of Arts and Design’s end-of-semester event organized by students enrolled in an interdisciplinary course that focuses on redesigning showcase windows. Held last week, it included a tour of the shops that participated in the project, an exhibit at the Yaffo 23 Gallery that provides documentation of the work done, and a study of preservation efforts on the street that includes interviews with merchants.