Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
The Schmooze

This Is the Perfect Antidote for Your Case of Mimouna Sephardi-Envy

A Moroccan bar in Israel has found the cure for Sephardi-envy around mimouna season. For those who do not know, Mimouna is a Jewish North African tradition. The holiday takes places the day after passover, and celebrates being able to eat hametz again with delicious confectionary and floured foods and much merriment.

If you grew up Ashkenazi in Israel, you often had Mimouna envy, jealously eyeing the delicious assortments of sweets your friends had for the holiday, hoping they might share some leftovers with you. Luckily, a bar called “Tangier” is starting a much needed tradition, it’s calling for Sephardi Jews to “adopt an Ashkenazi for Mimouna.”

Watch the moving video campaign bellow:

Translation:

“Every year, hundreds of Israelis, Are by themselves on the holiday, Lonely, Just because, They’re Ashkenazi, But really, In an exaggerated way, This is why this year, We bring an end to it: The Tangier is announcing: “Adopt an Ashkenazi for Mimouna.”

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.