Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
The Schmooze

The Upside of Volcanic Ash: Dirt-Cheap Flowers in Israel

In every international crisis, natural or man-made, there are winners. Often they are cynical self-serving business folk who profit from the misery of others, but here in Israel, those benefiting from the recent grounding of flights due to volcanic ash are members of the general public.

You may know that on a daily basis Israel exports large numbers of flowers to Europe, the continent where the volcanic ash was disrupting flights. During the chaos of the ash, flower growers tried taking their flowers to Greece by boat and then looking for onward connections, but failed.

The long and short of it is that there were millions of flowers that didn’t make it for export, and even now that flights have restarted there is a backlog.

Now of course, this is a disaster for flower growers, who estimate losses at $5.3 million and are now asking for compensation from the state. But for members of the general public, it means a domestic market flooded with cheap flowers, and hence sweet-smelling homes and happy partners.

So, my wife has more flowers than she’s ever seen — which kind of makes up for the fact that the ash also meant that her in-laws’ visit from Britain was, let’s just say, rather longer than expected.

A message from our Publisher & CEO Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

—  Rachel Fishman Feddersen, Publisher and CEO

With your support, we’ll be ready for whatever 2025 brings.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.