Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
The Schmooze

‘Magic’ T-Shirts Beg Neo-Nazis To Change Ways

Even following the usual instructions to wash t-shirts inside out to preserve their logos would not have made a difference in this case.

Two-hundred-and-fifty attendees at a recent Neo-Nazi-sponsored “Rock for Germany” concert in Gera, Germany unwittingly ended up with souvenir t-shirts designed so that their logos would come off in the shirts’ first washings.

According to a report in the Toronto Sun, this was not due to shoddy manufacturing, but rather was the result of intentional planning. The washed t-shirts revealed a hidden message: “If your t-shirt can do it, you can do it too — we’ll help you get away from right-wing extremism.”

EXIT, a group that helps right-wing nationalist youth extricate themselves from their involvement with Neo-Nazis and their ilk, was behind this bit of subversive bait-and-switch merchandising. The group donated the t-shirts anonymously to the concert organizers, who were associated with the far-right National Democratic Party.

Concert organizer Gordon Richter thought the t-shirts were a big waste of money. EXIT founder Bernd Wagner, on the other hand, said he thought they were a good way of reaching his group’s intended audience. Perhaps the surprising souvenirs will provoke a few young extremists to have a change of heart.

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

—  Rachel Fishman Feddersen, Publisher and CEO

With your support, we’ll be ready for whatever 2025 brings.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.