Want to cheat on your spouse? There’s an app for that.
The Ashley Madison adultery website, which has made its name as a place to find people to have affairs with, is launching a Hebrew site in Israel. According to Haaretz, 35,000 Israelis have already registered, because of course.
The site, owned by Noel Biderman — a Jewish man who is married with two children — operates with the mantra: “Life is short, have an affair,” and reportedly has more than 20 million members worldwide, including 12 million men and 7 million women.
The company self-reports a 33% jump in membership since 2012 and an income of $120 -140 million annually.
Bad for marriage? Biderman doesn’t think so.
“Before the launch of Ashley Madison in Israel, people had affairs, and when I leave, they’ll have affairs. So why not give them a social network where they can be together,” Biderman said.
Ashley Madison operates in 17 languages across 37 countries. How do you say, “How you doin’?” in Hebrew?