Cheating Gets Easier as Adultery Website Hits Israel
Graphic by Angelie Zaslavsky
By Anne Cohen May 20, 2014
Want to cheat on your spouse? There’s an app for that.
The Ashley Madison adultery website, which has made its name as a place to find people to have affairs with, is launching a Hebrew site in Israel. According to Haaretz, 35,000 Israelis have already registered, because of course.
The site, owned by Noel Biderman — a Jewish man who is married with two children — operates with the mantra: “Life is short, have an affair,” and reportedly has more than 20 million members worldwide, including 12 million men and 7 million women.
The company self-reports a 33% jump in membership since 2012 and an income of $120 -140 million annually.
Bad for marriage? Biderman doesn’t think so.
“Before the launch of Ashley Madison in Israel, people had affairs, and when I leave, they’ll have affairs. So why not give them a social network where they can be together,” Biderman said.
Ashley Madison operates in 17 languages across 37 countries. How do you say, “How you doin’?” in Hebrew?
It’s our birthday and we’re still celebrating!
We hope you appreciated this article. Before you go, we’d like to ask you to please support the Forward’s independent Jewish news.
This week we celebrate 129 years of the Forward. We’re proud of our origins as a Yiddish print publication serving Jewish immigrants. And we’re just as proud of what we’ve become today: A trusted source of Jewish news and opinion, available digitally to anyone in the world without paywalls or subscriptions.
We’ve helped five generations of American Jews make sense of the news and the world around them — and we aren’t slowing down any time soon.
As a nonprofit newsroom, reader donations make it possible for us to do this work. Support independent, agenda-free Jewish journalism and our board will match your gift in honor of our birthday!
Support our mission to tell the Jewish story fully and fairly.
