Skip To Content
The Schmooze

Did Jewish Ashley Madison Founder Use Website To Cheat?

Noel Biderman, president and founder of extra-marital affair site AshleyMadison — and Jewish grandson of Holocaust survivors — has had multiple affairs himself.

Who would have seen that one coming, other than everybody?

In the past, Biderman has denied being unfaitful to his wife, maintaining that Ashley Madison was just a business for him. He has also stated that he doesn’t encourage cheating. Rather, because infidelity is inevitable, he just found a way to facilitate it.

Biderman has been married 12 years, and has two children.

Back in 2013, the Bidermans sat down with The Huffington Post,. Asked what she would do if her husband cheated on her, Amanda Biderman said: “I wouldn’t just walk into divorce. But, I mean, I also wouldn’t deal with a relationship where I knew there were interpersonal relations going on without me.”

Biderman had added, “My wife and I have a very honest relationship with each other — blunt almost.”

Clearly not that blunt.

Buzzfeed reported that the recent Ashley Madison hack revealed millions of of e-mails between Biderman and a woman he was paying for encounters starting in 2012. The correspondance contained plans to meet in coffee shops and hotels around Toronto.

Mystery lady sent Biderman this e-mail September 18, 2014:

Hi Noel, I booked the novotel again at 3pm today, but I’m going to have to cancel it. I feel extremely guilt-ridden because of my boyfriend. He’s very intuitive and almost found out last time. I’m sorry. I don’t want to lose him. As much as I need the money. I talked to him this morning and my sense of guilt made me imagine that he knows. I know it’s a lot to ask for but I was wondering if I could still borrow some money, maybe 1500…I know its quite a bit but I promise I will pay you back as soon as I find a job and save some. I love him and I couldn’t look him in the eye if I went through with this. I’m sorry.

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.