Our Jewish Answer to Facebook’s New Icons

Graphic by Angelie Zaslavsky
For years, me and my fellow kvetchers have been asking Facebook for that dislike button, you know, to respond to our borderline anti-Semitic highschool classmates or to those xenophobic pro-Trump videos. Now, Facebook has answered our prayers. Well. Sort of.
This Wednesday, Facebook unveiled 6 new reaction buttons to accompany their iconic thumbs-up like. And honestly, our initial reaction was “oy.” We then wanted to react with an oy icon, but you know, there wasn’t one.
Why did we need 6 new reaction buttons? Feh, we don’t know. And why so happy all of the time? I mean, now there’s love, there’s yay, wow, there’s even haha incase you were too lazy to type the three letters of “LOL…” Sure, there’s a sad and an angry button, they are very clearly outnumbered by shiny, happy, and frankly, not very Jewish icons.
So instead of kvetching we decided to create our own 6 new icons:
1) Shvitz
Because, let’s face it, just thinking about all the intense political arguments on Facebook is enough to make us shvitz.
2) Good For the Jews?
We decided to channel our Jewish existential angst and our most frequently asked question into one icon. Of course, we couldn’t help but channel Woody Allen’s iconic “Annie Hall” hasid scene. Now, the real question is, is using Woody Allen for anything still good for the Jews?!
3) Meh
Eh, you know, we guess your post is fine.
4) Kvetch
You know it’s what we do on Facebook 99% of the time. And you know we had to channel our bubbes for this one.
5) Kvell
When someone is being a mensch, you need the right reactions icon.
6) Oy
Riffing off the “wow” icon, we felt like this one was more our style.
Did you know that only 2% of Forward readers donate to support our nonprofit newsroom? That 2% make it possible for millions to read the Forward without a paywall or subscription — removing any barriers to the full and fair Jewish story.
But while the Forward is free to read, it isn’t free to produce. Big stories — like deep dives into the antisemitism data, political scoops or reporting trips to college campuses — take months of research and fact-checking. All while we keep you informed of what you need to know each day.
— Rachel Fishman Feddersen, Forward Publisher & CEO
