Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Join thousands of readers who support our workDONATE NOW
The Schmooze

Siri Mispronounced Barbra Streisand’s Name — So Babs Called Apple’s CEO

Barbra Streisand proves yet again she reigns over everyone.

The actress and singer called up Tim Cook, Apple’s CEO to complain that Siri – the iPhone voice assistant notorious for blundering – pronounces her last name wrong.

“She pronounces my name wrong. Streisand with a soft ‘s’ like sand on the beach,” said Streisand to Scott Simon during an NPR interview.

In a demonstration on air, Siri replaced the “s” in Streisand’s last name with a “z” to sound like Strei—zand.

“So what did I do? I called the head of Apple, Tim Cook,” she continued. “And he delightfully agreed to have Siri change the pronunciation of my name finally with the next update on September 30th.”

For the record, she pronounced that last word “Septembuh.”

Maybe she’ll next ask Cook to reprogram Siri to speak in a Brooklyn accent. We wouldn’t be mad about it.

Listen to the whole interview here:

Why I became the Forward’s Editor-in-Chief

You are surely a friend of the Forward if you’re reading this. And so it’s with excitement and awe — of all that the Forward is, was, and will be — that I introduce myself to you as the Forward’s newest editor-in-chief.

And what a time to step into the leadership of this storied Jewish institution! For 129 years, the Forward has shaped and told the American Jewish story. I’m stepping in at an intense time for Jews the world over. We urgently need the Forward’s courageous, unflinching journalism — not only as a source of reliable information, but to provide inspiration, healing and hope.

Support our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines.
You must comply with the following:

  • Credit the Forward
  • Retain our pixel
  • Preserve our canonical link in Google search
  • Add a noindex tag in Google search

See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.