Cue the ‘Zohan’ Jokes, Melania Trump’s Hairstylist is Israeli!
Image by Instagram/Yarok
By Maia Efrem June 29, 2016
Editor’s note: This post contains a gratuitous number of “Don’t Mess With the Zohan” GIFs. The author could not contain herself.
We don’t want to get you too excited, but we have a real life Zohan situation on our hands!
We just learned that Israeli hairstylist Mordechai Alvow counts Melania and Ivanka Trump as his most loyal celebrity clients, popping up in their social media streams and style interviews regularly.
That’s a lot to take in, so let’s break that down.
Alvow’s all-natural and organic hair care line Yarok, which means “green” in Hebrew, has attracted a celebrity clientele that includes the whole Trump brood — including Ivanka Trump — Naomi Watts and Vanessa Minnillo. He has also worked with a who’s who in runway fashion like Alexander McQueen, Anna Sui and Yohji Yamamoto.
Our founder & exec. #chef, Mordechai Alvow, working his #magic at #Yarok #Beauty Kitchen’s #Organic #Treatment Bar. pic.twitter.com/oiFbDamOyy
— Yarok Haircare (@YAROKhair) September 16, 2015
Originally from Israel, Alvow now divides his time between New York City and his homeland and has come a long way from MOTY MOTY, his first salon inside the swanky Equinox gym on Manhattan’s Upper East Side. He was inspired to create the botanical-based line to ease his own allergic reactions to the hair products he was working with. In the few years since its founding, Yarok products have garnered rave reviews and are now sold internationally. An all-organic color at Alvow’s intimate salon, Yarok Beauty Kitchen in the Chelsea neighborhood of Manhattan, will run you $300.
At home w/ my glam team @YAROKhair & @MkupNY ? SNL40 #SNL40RedCarpet ⭐️ pic.twitter.com/Q4sPNmtUhi
— MELANIA TRUMP (@MELANIATRUMP) February 15, 2015
Alvow does more than color though, as he demonstrated in the Daily Mail when he was featured for his Duchess Kate haircuts, keeping up with hair trends as demand soars for all things Kate Middleton.
Melania Trump, the Slovenian model and possible future First Lady of the United States, has been a devoted long-time client of Alvows, hiring him to style her hair for her skin care ad campaign and many of her public appearances and photoshoots. And stepdaughter Ivanka Trump listed Yarok as one of her favorite hair products in a New York Times style interview.
Unfortunately Alvow only styles the hair of the Trump women, but his hands have certainly been within touching distance of the orange cotton candy forward comb of the presumptive Republican nominee to the White House. And that’s good enough for us.
Alvow could not be reached for comment.
But, you don’t mess with the Alvow!
The Forward is free to read, but it isn’t free to produce
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.
Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.
This is a great time to support independent Jewish journalism you rely on. Make a gift today!
— Rachel Fishman Feddersen, Publisher and CEO
Support our mission to tell the Jewish story fully and fairly.
Dive In
Most Popular
- 1
Opinion The dangerous Nazi legend behind Trump’s ruthless grab for power
- 2
Opinion I first met Netanyahu in 1988. Here’s how he became the most destructive leader in Israel’s history.
- 3
Culture Did this Jewish literary titan have the right idea about Harry Potter and J.K. Rowling after all?
- 4
Opinion A Holocaust perpetrator was just celebrated on US soil. I think I know why no one objected.
In Case You Missed It
-
Opinion Trump’s heedless approach to an Iran deal could be a big problem for Israel
-
Fast Forward In NYC, Itamar Ben-Gvir says he’s changed — and wants ‘the Trump plan’ in Gaza
-
Opinion Itamar Ben-Gvir’s visit to a Jewish society at Yale exposed deep rifts between US Jews
-
Fast Forward On his first trip to Auschwitz, New Jersey governor urges vigilance against rising antisemitism
-
Shop the Forward Store
100% of profits support our journalism
Republish This Story
Please read before republishing
We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines.
You must comply with the following:
- Credit the Forward
- Retain our pixel
- Preserve our canonical link in Google search
- Add a noindex tag in Google search
See our full guidelines for more information, and this guide for detail about canonical URLs.
To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.