Maia Efrem

Maia Efrem

Maia Efrem is the research editor and assistant to the editor and has been at the Forward since 2010. Maia is responsible for the Forward’s annual Salary Survey and has been the deputy editor for several special sections. Previously she served as the editor of Blognik Beat, a blog written by students who emigrated from or have ties to the Former Soviet Union. She is a graduate of Hunter College and Columbia University’s Graduate School of Journalism. Contact Maia Efrem at, or follow her on Twitter at @maiaefrem

Jean Nidetch, Founder of Weight Watchers, Dies at 91

Jean Nidetch, the 91-year-old co-founder of Weight Watchers died early this morning in her Fort Lauderdale, Florida home.

Kim Kardashian and Kanye West Baptize North in Jerusalem

During a quick visit to Jerusalem, reality TV star Kim Kardashian and rapper Kanye West had their daughter, North West, baptized in a 12th century Armenian church.

Jewish 'Bachelorette' Andi Dorfman Calls Off Engagement

It seems Andi Dorfman is single again. The Jewish reality TV star has abruptly called off her engagement to Josh Murray, who purportedly won her heart on ‘The Bachelorette.’

Compare Your Salary to These Jewish CEOs

Our annual Salary Survey shows that being a Jewish nonprofit CEO can be pretty darn lucrative. Type in your income and see how it stacks up.

The Real Life Mensch Behind Mensch on a Bench

Neal Hoffman came up with the concept of Mensch on a Bench after his son asked for an Elf on a Shelf. Can he take the feel-good holiday gift mainstream?

This Halloween, Your Kid Can Be a World War II Evacuee

You won’t even believe what they’re selling as a child’s costume on Amazon and eBay. The ‘WWII Child Evacuee’ look? Talk about teaching your kid a history lesson.

Sears Helps Woo Your Date With a Swastika Ring

Calling all punks! A swastika ring is just what you need to ‘make you look beautiful at your next dinner date.’ Or at least that’s what Sears would have you believe.

How Glamsquad Brings the Makeover to You

Glamsquad is the brainchild of Victoria Eisner and offers Hollywood-quality styling and makeup at one-time affordable prices. Think of it as the Uber of the beauty biz.

Shoes by Jews Takes the Tribe by Storm

It’s a sad fact of life that nice Jewish boys are known to be, well, on the shorter side. That’s where Shoes by Jews comes in.

That Time Jon Stewart Went to Cairo To Make A Movie

Late night funnyman Jon Stewart did something unheard of last summer. He took three months off from his insanely popular ‘The Daily Show’ to direct a movie in Egypt.