Kabbalah Centre’s New Branding Campaign Aims To ‘Demystify’ Jewish Mysticism
The Los Angeles-based Kabbalah Centre is teaming up with “branding gurus” at the company Base Design to launch a new advertising campaign — rendering Jewish mysticism for mass consumption. Geoff Cook, a partner at Base Design told Quartz that they were looking to “demystify” Kabbalah. To this end, the branding company created a slew of…